Now reaching importers in Taipei 12,372 verified · 60+ countries Email us →

Vin/tr is a wine industry outreach engine that connects wineries with importers. We provide a segmented database of verified importers and an automated emailing system to reach them. The service handles everything from campaign setup to email sending, letting wineries focus on winemaking while vin/tr runs the distribution process.

/ Manifesto

The first outreach engine dedicated to the wine industry.

vin/tr is run by a team who've spent their careers in the wine trade. Producers, négociants, export agents, importers. We've sat on every side of the table, sent samples into the void, and deleted a dozen mistargeted emails before lunch. We know where distribution breaks because we've lived it.

Most wineries pour everything into the bottle and have no reliable way to reach the importers who'd take it on. Whatever you make and whatever your size, distribution still runs on trade fairs, timing, and who you happen to know.

So we built the engine we always wanted. The largest segmented database of wine importers in the world, and an automated system that reaches the right ones for you, in the markets where your wine sells.

We built vin/tr to turn distribution from a game of chance into a predictable growth channel. Put producers and importers in the same room, and spark what comes next.

/ How it works

A complete campaign, built around your wines.

From onboarding to replies in your inbox, we run the full cycle. You stay focused on winemaking.

01 / Setup

~10 minutes to complete

Onboard your winery

Tell us everything we need to represent you accurately. Your wines, your story, your price point, your ideal importer profile.

  • Your wines: appellation, grapes, vintages, production volume, certifications.
  • Your ideal importer type: specialist, on-trade, retail, mixed portfolio.
  • Your target markets: only importers from the countries you select. We also exclude any contacts you do not wish to approach.
  • We confirm everything before moving forward. Nothing starts without your sign-off.

02 / Deliverability

30-day warmup period

We build your infrastructure

A professional email setup built to land in inboxes, not spam folders. Dedicated domain, two inboxes (or four), full authentication, completely separate from your main domain.

  • A dedicated sending domain with 2 Google Workspace inboxes.
  • SPF, DMARC and DKIM configured, so emails are authenticated, not flagged.
  • 30 days of automated warmup builds sender reputation before campaigns start.
  • Importer list cleaned, enriched, and tailored to your target markets.

03 / Copywriting

Your sign-off before launch

Review your email sequence

A 3-email sequence written specifically for your winery, each touch spaced 3 to 4 weeks apart depending on the season. We reach importers when they're ready, not when it's convenient for us.

  • Touch 1: a concise, personalized introduction. Who you are, what you make.
  • Touch 2: a new angle, 3 to 4 weeks later. New wine, recent result, market hook.
  • Touch 3: a polite final reach-out. Low pressure, door left open.
  • You review and approve all three before scheduling. We refine until you're satisfied.

04 / Campaign

100% managed

Replies land in your inbox

The campaign runs automatically. Bounces, unsubscribes, follow-ups, all handled. You only deal with the conversations worth having.

  • Up to 2,600 contacts reached per month across your inboxes.
  • Bounces and unsubscribes handled automatically. List stays clean throughout.
  • Replies forwarded directly to your inbox. You take it from there.
  • Monthly report on the 1st: reply rate, bounce rate, campaign health, next steps.
Start your campaign →

/ What you get

No trade-show fatigue, no middlemen. A consistent pipeline of importers who have already raised their hand.

Fit

Buyers who actually fit.

Importers matched to your appellation, price range, and style. You take over when pricing and samples are requested.

Consistency

Present all year.

A steady outreach rhythm across your target markets, not one frantic push between harvest, bottling and trade shows.

Protection

Your domain, untouched.

Outreach runs from a separate sending domain we look after. Your estate's address stays clean, always.

Simplicity

You only manage replies.

Everything runs in the background. Replies arrive while you tend the vines.

/ Coverage

Every major wine market. Already mapped.

Verified importers in every market that matters, segmented by region, portfolio focus, and volume, so your wines only reach buyers who fit.

12,372Verified importers
60+Countries
3Touches per importer, sequenced
United StatesUnited KingdomGermanyJapanCanadaSouth KoreaSingaporeHong KongTaiwanAustraliaNetherlandsBelgiumSwitzerlandScandinaviaBrazilMexicoThailandVietnamNew Zealand+ 40 more

/ Case Studies

Wineries that took the first step.

We let the results speak. Here is what the winemakers we work with have to say.

/ Pricing

Two speeds.
Same engine.

Pick your inbox count. We handle the database, the writing, and the sending. Every plan reaches the same importers. Only the pace changes.

Most wineries start here
STEADY/ /

Steady cadence. Two inboxes.

€350

per month · 6-month minimum

1,300
Importers reached / month
  • 2 dedicated inboxes
  • All markets included
  • 3-email sequence, written for you
  • Adaptive billing included
Apply for access →
SCALE/ / / /

Top speed. Four inboxes.

€690

per month · 6-month minimum

2,600
Importers reached / month
  • 4 dedicated inboxes
  • All markets included
  • 3-email sequence, written for you
  • Adaptive billing included
Apply for access →
HUMAN1:1

Not sure yet? Talk to our team.

Free

reply within 24 hours

30 min
Walk through your markets
  • See sample importer lists
  • Pick the right cadence
  • Review your website, pricing, deck
Book a call →
/ Adaptive billing

Signed with an importer in Korea? Tell us and that market drops from your outreach immediately, and your subscription shortens to match.

You never pay past the deal.

/ FAQ

Questions we get
all the time.

Can I run campaigns in multiple markets at the same time?
Yes. You pick your markets at signup, we build the contact list across all of them and run the sequence simultaneously. More markets means more chances of finding the right fit at the right time.
How involved do I need to be once the campaign is running?
Barely. You've approved the sequence, the contacts are lined up, everything runs automatically. Your only job is to respond when an importer writes back. You get a report on the 1st of each month so you always know where things stand.
Why do I need a dedicated domain and separate inboxes?
A fresh domain and inboxes with zero history actually outperform established ones for cold outreach. No baggage, no previous reputation to work around. We configure everything from scratch, exactly the way we need it. And your main email stays completely untouched. The only thing that ever hits your regular inbox is the replies worth reading.
What is inbox warmup and why does it take 30 days?
A brand new email address sending cold outreach gets flagged immediately. No history, no reputation, straight to spam. Warmup fixes that by sending low volumes of normal email first, building slowly over 30 days until the inboxes look like established accounts to every major mail provider. Skipping it is the single biggest reason cold email campaigns fail.
Where do your importer contacts come from?
We're a team of export sales professionals, most of us still active in the trade. The database is our own black book, built over years of direct market experience. And because most of us are still out there, it gets refreshed continuously.
Can I target specific types of importers, like biodynamic specialists or on-trade only?
Yes, within reason. During onboarding you tell us the profile of your ideal importer, focus, price point, positioning. We filter the contact list accordingly. We can't guarantee every match is perfect, but we get as close as the data allows.
What if I find an importer while the campaign is running in the same country?
That's the goal. Just let us know and we'll remove them from the active sequence immediately. If you sign an exclusivity agreement, we pull the whole country from the outreach. Simple.
Can I remove some importers from the outreach?
Yes, and the best time to do it is during onboarding. Already in contact with someone? Had a difficult past relationship? Just don't want to go there? Flag them and they're out from the start.
What reply rate should I expect?
It varies. Appellation, price point, target market, the strength of your story, all of it affects the number. A realistic range for well-matched outreach in the wine trade is 3 to 5%. One reply in 20 to 30 emails is a solid campaign. Twenty positive replies in a month puts you at the top of the benchmark.
What happens after an importer replies? Do you handle that too?
No, and that's by design. The moment an importer writes back, it's your relationship to build. We forward the reply to your main inbox and step back. You know your wines better than anyone. That conversation is yours.
How long before I see my first reply?
The 30-day warmup means the earliest a reply lands is around week five from signup. Most clients see their first ones in month two, once the sequence has reached enough contacts. This is relationship outreach, not advertising. It takes the time it takes.
Why is there a 6-month minimum?
The sequence runs three touches spread over several weeks, and importers rarely reply to the first one. Some of the best conversations come from the third email. Six months gives the campaign enough time to run across a meaningful volume of contacts and gives you a real read on what the market thinks of your wines. Less than that and you're not seeing the actual results.
What happens at the end of my campaign?
Everything is yours. The reply database, the email sequences, all exported and handed over. The sending domain and inboxes come to you too if you want to keep going independently. Or we run a second campaign, new markets, fresh list. Your call.

/ Say hello

Don’t be a stranger.

Questions about coverage, a producer we should know about, or simply a bottle worth recommending. It all lands in the same inbox.

hello@vintr.co
Usually replies within 24 hours